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Innovative marketing communications : strategies for the events industry

Record Type:	Language materials, printed : monographic
Title Information:	strategies for the events industry
Author:	MastermanGuy,
Alternative Intellectual Responsibility:	WoodEmma H.,
Place of Publication:	Amsterdam
Published:	Elsevier;
Year of Publication:	2006
Description:	xxi, 322p.ill. : 25 cm.;
Series:	Events management series
Subject:	Special events - Marketing. -
Subject:	Special events - Management. -
Notes:	Includes bibliographical references and indexes.
ISBN:	0-7506-6361-8pbk.

Innovative marketing communications : strategies for the events industry
Masterman, Guy

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood - Amsterdam : Elsevier, 2006. - xxi, 322p. ; ill. ; 25 cm.. - (Events management series).
Includes bibliographical references and indexes..
ISBN 0-7506-6361-8
Special events - Marketing.Special events - Management.

Wood, Emma H.

Innovative marketing communications : strategies for the events industry
LDR:00507nam 2200145 450 001 180295
010 1 $a 0-7506-6361-8 $b pbk. $d NT$1281
100 $a 20100306d2002 m y0engy09 b
101 0 $a eng
200 0 $a Innovative marketing communications $e strategies for the events industry $f Guy Masterman, Emma H. Wood
210 $a Amsterdam $d 2006 $c Elsevier
215 1 $a xxi, 322p. $c ill. $d 25 cm.
225 0 # $a Events management series
300 $a Includes bibliographical references and indexes.
606 # 1 $a Special events - Marketing. $3 95052
606 # 1 $a Special events - Management. $3 123061
676 $a 658.456
700 1 $a Masterman $b Guy $3 181191
701 1 $a Wood $b Emma H. $3 181192
801 0 $b 嶺東科技大學圖書館

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