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Innovative marketing communications : strategies for the events industry

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	strategies for the events industry
作者:	MastermanGuy,
合作者:	WoodEmma H.,
出版地:	Amsterdam
出版者:	Elsevier;
出版年:	2006
面頁冊數:	xxi, 322p.ill. : 25 cm.;
集叢名:	Events management series
標題:	Special events - Marketing. -
標題:	Special events - Management. -
附註:	Includes bibliographical references and indexes.
ISBN:	0-7506-6361-8pbk.

Innovative marketing communications : strategies for the events industry
Masterman, Guy

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood - Amsterdam : Elsevier, 2006. - xxi, 322p. ; ill. ; 25 cm.. - (Events management series).
Includes bibliographical references and indexes..
ISBN 0-7506-6361-8
Special events - Marketing.Special events - Management.

Wood, Emma H.

Innovative marketing communications : strategies for the events industry
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200 0 $a Innovative marketing communications $e strategies for the events industry $f Guy Masterman, Emma H. Wood
210 $a Amsterdam $d 2006 $c Elsevier
215 1 $a xxi, 322p. $c ill. $d 25 cm.
225 0 # $a Events management series
300 $a Includes bibliographical references and indexes.
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606 # 1 $a Special events - Management. $3 123061
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700 1 $a Masterman $b Guy $3 181191
701 1 $a Wood $b Emma H. $3 181192
801 0 $b 嶺東科技大學圖書館

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