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Global marketing management
Record Type:
Language materials, printed : monographic
Author:
KeeganWarren J.,
Place of Publication:
Upper Saddle River, N.J.
Published:
Prentice-Hall;
Year of Publication:
c1999
Edition:
6th ed.
Description:
xiv, 639p.ill., maps : 26cm.;
Series:
Prentice Hall series in marketing
Subject:
Export marketing - Management - Case studies. -
Subject:
Export marketing - Management. -
Notes:
Includes bibliographical references and indexes.
ISBN:
0-13-010336-5pbk.
Global marketing management
Keegan, Warren J.
Global marketing management
/ Warren J. Keegan - 6th ed.. - Upper Saddle River, N.J. : Prentice-Hall, c1999. - xiv, 639p. ; ill., maps ; 26cm.. - (Prentice Hall series in marketing).
Includes bibliographical references and indexes..
ISBN 0-13-010336-5
Export marketing - Management - Case studies.Export marketing - Management.
Global marketing management
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