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Global marketing management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	KeeganWarren J.,
[NT 47351] Place of Publication:	Upper Saddle River, N.J.
[NT 47263] Published:	Prentice-Hall;
[NT 47352] Year of Publication:	c1999
[NT 50960] Edition:	6th ed.
[NT 47264] Description:	xiv, 639p.ill., maps : 26cm.;
[NT 47298] Series:	Prentice Hall series in marketing
[NT 47266] Subject:	Export marketing - Management - Case studies. -
[NT 47266] Subject:	Export marketing - Management. -
[NT 47265] Notes:	Includes bibliographical references and indexes.
[NT 50961] ISBN:	0-13-010336-5pbk.

Global marketing management
Keegan, Warren J.

Global marketing management / Warren J. Keegan - 6th ed.. - Upper Saddle River, N.J. : Prentice-Hall, c1999. - xiv, 639p. ; ill., maps ; 26cm.. - (Prentice Hall series in marketing).
Includes bibliographical references and indexes..
ISBN 0-13-010336-5
Export marketing - Management - Case studies.Export marketing - Management.

Global marketing management
LDR:00529nam2 2200169 450 001 21976
009 00086346
010 1 $a 0-13-010336-5 $b pbk. $d NT＄1012
100 $a 20100306d2010 m y0engy01 b
101 0 $a eng
200 0 $a Global marketing management $f Warren J. Keegan
205 $a 6th ed.
210 $a Upper Saddle River, N.J. $d c1999 $c Prentice-Hall
215 1 $a xiv, 639p. $c ill., maps $d 26cm.
225 $a Prentice Hall series in marketing
300 $a Includes bibliographical references and indexes.
606 1 $a Export marketing - Management - Case studies. $3 21224
606 1 $a Export marketing - Management. $3 9297
676 $a 658.848
700 1 $a Keegan $b Warren J. $3 21223
801 0 $b 嶺東科技大學圖書館

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