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Key marketing skills = strategies, tools, and techniques for marketing success /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Key marketing skills/ Peter Cheverton ; [foreword by Malcolm McDonald].
Reminder of title:	strategies, tools, and techniques for marketing success /
Author:	Cheverton, Peter.
Published:	London, England ;Kogan Page, : 2004.,
Notes:	Includes index.
Series:	Gale virtual reference library
Subject:	Marketing. -
Online resource:	Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
ISBN:	074944715X (electronic book)

Key marketing skills = strategies, tools, and techniques for marketing success /
Cheverton, Peter.

Key marketing skillsstrategies, tools, and techniques for marketing success /[electronic resource] :Peter Cheverton ; [foreword by Malcolm McDonald]. - 2nd ed. - London, England ;Kogan Page,2004. - Gale virtual reference library.

Includes index.

Electronic reproduction.
Farmington Hills, Mi :
Gale.

Available via World Wide Web.

Original:

xiii, 383 p. : ill. ; 25 cm.

Mode of access: Internet.

ISBN: 074944715X (electronic book)Subjects--Topical Terms:

225371
Marketing.

LC Class. No.: HF5415 / .C52254 2004

Dewey Class. No.: 658.8

Key marketing skills = strategies, tools, and techniques for marketing success /
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040 $a DLC $c DLC $d DLC $d MiFhGG
050 0 4 $a HF5415 $b .C52254 2004
082 0 4 $a 658.8 $2 22
100 1 $a Cheverton, Peter. $3 225364
245 1 0 $a Key marketing skills $h [electronic resource] : $b strategies, tools, and techniques for marketing success / $c Peter Cheverton ; [foreword by Malcolm McDonald].
250 $a 2nd ed.
260 $a London, England ; $a Sterling, Va. : $c 2004. $b Kogan Page,
440 0 $a Gale virtual reference library
500 $a Includes index.
533 $a Electronic reproduction. $b Farmington Hills, Mi : $c Gale. $n Available via World Wide Web.
534 $p Original: $e xiii, 383 p. : ill. ; 25 cm.
538 $a Mode of access: Internet.
650 0 $a Marketing. $3 225371
650 0 $a Strategic planning. $3 225351
710 2 $a Thomson Gale (Firm) $3 225262
856 4 0 $u http://galenet.galegroup.com/servlet/eBooks?ste=22&docNum=CX3473599999&q=lingtung $z Available for Ling Tung University via Gale Virtual Reference Library. Click here to access