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[NT 42591] Language: 簡体中文

[NT 5635] Back

Key marketing skills = strategies, tools, and techniques for marketing success /

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 8250] Monograph/item
[NT 47271] Title/Author:	Key marketing skills/ Peter Cheverton ; [foreword by Malcolm McDonald].
[NT 52189] Reminder of title:	strategies, tools, and techniques for marketing success /
[NT 47261] Author:	Cheverton, Peter.
[NT 47263] Published:	London, England ;Kogan Page, : 2004.,
[NT 47265] Notes:	Includes index.
[NT 47304] Series:	Gale virtual reference library
[NT 47266] Subject:	Marketing. -
[NT 47457] Online resource:	Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
[NT 51404] ISBN:	074944715X (electronic book)

Key marketing skills = strategies, tools, and techniques for marketing success /
Cheverton, Peter.

Key marketing skillsstrategies, tools, and techniques for marketing success /[electronic resource] :Peter Cheverton ; [foreword by Malcolm McDonald]. - 2nd ed. - London, England ;Kogan Page,2004. - Gale virtual reference library.

Includes index.

Electronic reproduction.
Farmington Hills, Mi :
Gale.

Available via World Wide Web.

Original:

xiii, 383 p. : ill. ; 25 cm.

Mode of access: Internet.

ISBN: 074944715X (electronic book)Subjects--Topical Terms:

225371
Marketing.

LC Class. No.: HF5415 / .C52254 2004

Dewey Class. No.: 658.8

Key marketing skills = strategies, tools, and techniques for marketing success /
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245 1 0 $a Key marketing skills $h [electronic resource] : $b strategies, tools, and techniques for marketing success / $c Peter Cheverton ; [foreword by Malcolm McDonald].
250 $a 2nd ed.
260 $a London, England ; $a Sterling, Va. : $c 2004. $b Kogan Page,
440 0 $a Gale virtual reference library
500 $a Includes index.
533 $a Electronic reproduction. $b Farmington Hills, Mi : $c Gale. $n Available via World Wide Web.
534 $p Original: $e xiii, 383 p. : ill. ; 25 cm.
538 $a Mode of access: Internet.
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650 0 $a Strategic planning. $3 225351
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856 4 0 $u http://galenet.galegroup.com/servlet/eBooks?ste=22&docNum=CX3473599999&q=lingtung $z Available for Ling Tung University via Gale Virtual Reference Library. Click here to access