| Record Type: |
Language materials, printed
: monographic
|
| Secondary Intellectual Responsibility: |
GatignonHubert, |
| Place of Publication: |
Los Angeles |
| Published: |
SAGE; |
| Year of Publication: |
2011 |
| Description: |
4 v.ill. : 24 cm.; |
| Series: |
SAGE library in business and management |
| Subject: |
New products - Marketing. - |
| Subject: |
New products - Management. - |
| Notes: |
Includes bibliographical references. |
| ISBN: |
0-857020-53-6set:bound |
| ISBN: |
978-0-85702-053-6set:bound |
| Content Note: |
v. 1. Innovating new products and services : the dimensions of innovations v. 2. Orienting the firm for promoting innovations : establishing a culture of innovations v. 3. Organizing to innovate : adapting the firm to innovate v. 4. Launching new products and services : marketing innovations effectively |