New products - Marketing.

New products and services development [NT 59711] by: Gatignon, Hubert ([NT 1579] Language materials, printed)

If you build it will they come? : three steps to test and validate any market opportunity [NT 59711] by: Adams, Rob ([NT 1579] Language materials, printed)

Powerful products : strategic management of successful new product development [NT 59711] by: Bean, Roger; Radford, Russell ([NT 1579] Language materials, printed)

IdeaWise : how to transform your ideas into tomorrow's innovations [NT 59711] by: Seitel, Fraser; Rivkin, Steve ([NT 1579] Language materials, printed)

Inventing for dummies [NT 59711] by: Bird, Pamela Riddle ([NT 1579] Language materials, printed)

New product development and delivery : Ensuring successful products through integrated process management [NT 59711] by: Brethauer, Dale ([NT 1579] Language materials, printed)