• Powerful products : strategic management of successful new product development
  • [NT 42944] Record Type: [NT 1579] Language materials, printed : [NT 40817] monographic
    [NT 47348] Title Information: strategic management of successful new product development
    [NT 47261] Author: BeanRoger,
    [NT 47353] Alternative Intellectual Responsibility: RadfordRussell,
    [NT 47351] Place of Publication: New York
    [NT 47263] Published: Amacom;
    [NT 47352] Year of Publication: c2000
    [NT 47264] Description: xii, 274p.ill. : 24cm.;
    [NT 47266] Subject: New products - Marketing. -
    [NT 47266] Subject: Product management. -
    [NT 47265] Notes: Includes bibliographical references (p. 261-263) and index.
    [NT 50961] ISBN: 0-8144-0566-5bound
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  • 1 [NT 46296] records • [NT 5501] Pages 1 •
  • 1 [NT 46296] records • [NT 5501] Pages 1 •
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