New products - Marketing.

New products and services development by: Gatignon, Hubert (書目-語言資料,印刷品)

If you build it will they come? : three steps to test and validate any market opportunity by: Adams, Rob (書目-語言資料,印刷品)

Powerful products : strategic management of successful new product development by: Bean, Roger; Radford, Russell (書目-語言資料,印刷品)

IdeaWise : how to transform your ideas into tomorrow's innovations by: Seitel, Fraser; Rivkin, Steve (書目-語言資料,印刷品)

Inventing for dummies by: Bird, Pamela Riddle (書目-語言資料,印刷品)

New product development and delivery : Ensuring successful products through integrated process management by: Brethauer, Dale (書目-語言資料,印刷品)