New products - Marketing.

Overview

Works:	6 works in 6 publications in 1 languages

Titles

New products and services development by: Gatignon, Hubert (Language materials, printed)

If you build it will they come? : three steps to test and validate any market opportunity by: Adams, Rob (Language materials, printed)

Powerful products : strategic management of successful new product development by: Bean, Roger; Radford, Russell (Language materials, printed)

IdeaWise : how to transform your ideas into tomorrow's innovations by: Seitel, Fraser; Rivkin, Steve (Language materials, printed)

Inventing for dummies by: Bird, Pamela Riddle (Language materials, printed)

New product development and delivery : Ensuring successful products through integrated process management by: Brethauer, Dale (Language materials, printed)