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Event marketing : how to successfully promote events, festivals, conventions, and expositions

Record Type:	Language materials, printed : monographic
Title Information:	how to successfully promote events, festivals, conventions, and expositions
Author:	PrestonC. A.,
Place of Publication:	Hoboken, N. J.
Published:	John Wiley & Sons, Inc.;
Year of Publication:	c2012
Edition:	2nd ed.
Description:	xix, 300 p.ill. : 25 cm.;
Series:	Wiley event management series
Subject:	Special events - Marketing. -
ISBN:	978-0-470-89107-0bound

Event marketing : how to successfully promote events, festivals, conventions, and expositions
Preston, C. A.

Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston - 2nd ed.. - Hoboken, N. J. : John Wiley & Sons, Inc., c2012. - xix, 300 p. ; ill. ; 25 cm.. - (Wiley event management series).
Includes bibliographical references (p. 280-285) and index..
ISBN 978-0-470-89107-0
Special events - Marketing.

Event marketing : how to successfully promote events, festivals, conventions, and expositions
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200 1 $a Event marketing $e how to successfully promote events, festivals, conventions, and expositions $f C. A. Preston
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210 $a Hoboken, N. J. $d c2012 $c John Wiley & Sons, Inc.
215 1 $a xix, 300 p. $c ill. $d 25 cm.
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801 0 $a tw $b 嶺東科技大學圖書館