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Event marketing : how to successfully promote events, festivals, conventions, and expositions

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to successfully promote events, festivals, conventions, and expositions
作者:	PrestonC. A.,
出版地:	Hoboken, N. J.
出版者:	John Wiley & Sons, Inc.;
出版年:	c2012
版本:	2nd ed.
面頁冊數:	xix, 300 p.ill. : 25 cm.;
集叢名:	Wiley event management series
標題:	Special events - Marketing. -
ISBN:	978-0-470-89107-0bound

Event marketing : how to successfully promote events, festivals, conventions, and expositions
Preston, C. A.

Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston - 2nd ed.. - Hoboken, N. J. : John Wiley & Sons, Inc., c2012. - xix, 300 p. ; ill. ; 25 cm.. - (Wiley event management series).
Includes bibliographical references (p. 280-285) and index..
ISBN 978-0-470-89107-0
Special events - Marketing.

Event marketing : how to successfully promote events, festivals, conventions, and expositions
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