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Decision equity : the ultimate metric to connect marketing actions to profits

Record Type:	Language materials, printed : monographic
Title Information:	the ultimate metric to connect marketing actions to profits
Author:	KumarPiyush,
Alternative Intellectual Responsibility:	GuptaKunal,
Place of Publication:	New York, N. Y.
Published:	Business Expert Press;
Year of Publication:	2011
Description:	xiii, 181 p.ill. : 23 cm.;
Series:	Marketing strategy collection
Subject:	Marketing - Decision making -
ISBN:	978-1-60649-193-5pbk.
ISBN:	1-60649-193-8pbk.

Decision equity : the ultimate metric to connect marketing actions to profits
Kumar, Piyush

Decision equity : the ultimate metric to connect marketing actions to profits / Piyush Kumar, Kunal Gupta - New York, N. Y. : Business Expert Press, 2011. - xiii, 181 p. ; ill. ; 23 cm.. - (Marketing strategy collection).
Includes bibliographical references (p. [171]) and index..
ISBN 978-1-60649-193-5ISBN 1-60649-193-8
Marketing -- Decision making

Gupta, Kunal

Decision equity : the ultimate metric to connect marketing actions to profits
LDR:00656nam0 2200193 450 001 273597
005 20110914003020.0
010 1 $a 978-1-60649-193-5 $b pbk.
010 1 $a 1-60649-193-8 $b pbk.
100 $a 20130523d2011 m y0engy01 b
101 0 $a eng
102 $a us
105 $a a a 001zy
200 1 $a Decision equity $e the ultimate metric to connect marketing actions to profits $f Piyush Kumar, Kunal Gupta
210 $a New York, N. Y. $d 2011 $c Business Expert Press
215 1 $a xiii, 181 p. $c ill. $d 23 cm.
225 1 # $a Marketing strategy collection $x 2150-9654
320 $a Includes bibliographical references (p. [171]) and index.
606 # $a Marketing $x Decision making $2 lc $3 288021
676 $a 658.802
700 1 $a Kumar $b Piyush $3 288027
701 0 $a Gupta $b Kunal $3 288028
801 0 $a tw $b 嶺東科技大學圖書館

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