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Decision equity : the ultimate metric to connect marketing actions to profits

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the ultimate metric to connect marketing actions to profits
作者:	KumarPiyush,
合作者:	GuptaKunal,
出版地:	New York, N. Y.
出版者:	Business Expert Press;
出版年:	2011
面頁冊數:	xiii, 181 p.ill. : 23 cm.;
集叢名:	Marketing strategy collection
標題:	Marketing - Decision making -
ISBN:	978-1-60649-193-5pbk.
ISBN:	1-60649-193-8pbk.

Decision equity : the ultimate metric to connect marketing actions to profits
Kumar, Piyush

Decision equity : the ultimate metric to connect marketing actions to profits / Piyush Kumar, Kunal Gupta - New York, N. Y. : Business Expert Press, 2011. - xiii, 181 p. ; ill. ; 23 cm.. - (Marketing strategy collection).
Includes bibliographical references (p. [171]) and index..
ISBN 978-1-60649-193-5ISBN 1-60649-193-8
Marketing -- Decision making

Gupta, Kunal

Decision equity : the ultimate metric to connect marketing actions to profits
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200 1 $a Decision equity $e the ultimate metric to connect marketing actions to profits $f Piyush Kumar, Kunal Gupta
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801 0 $a tw $b 嶺東科技大學圖書館

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