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The discourse of commercialization : a multi-perspectived analysis

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	a multi-perspectived analysis
[NT 47261] Author:	CrichtonJonathan.,
[NT 47356] Secondary Intellectual Responsibility:	Palgrave Connect (Online service)
[NT 47351] Place of Publication:	Houndmills, Basingstoke, Hampshire New York, NY
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	2011
[NT 47264] Description:	p. cm.
[NT 47298] Series:	Palgrave studies in professional and organizational discourse
[NT 47266] Subject:	Discourse analysis. -
[NT 47266] Subject:	Commerce. -
[NT 51458] Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230295230An electronic book accessible through the World Wide Web; click for information
[NT 51398] Summary:	The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment. Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change.
[NT 50961] ISBN:	9780230295230electronic bk.
[NT 50961] ISBN:	0230295231electronic bk.
[NT 60779] Content Note:	List of Figures and Tables Acknowledgements Introduction Why A Multi-Perspectived Approach to Discourse? Framing the Discourse of Commercialization Professional Practice as a Site of Struggle Constructing Communities of Consumption The Role of Macro Actors in Professional Practice Understanding Practice and Informing Change Appendix 1: Diary Coding System Appendix 2: Brochure Coding System.

The discourse of commercialization : a multi-perspectived analysis
Crichton, Jonathan.

The discourse of commercialization : a multi-perspectived analysis / Jonathan Crichton. - Houndmills, Basingstoke, Hampshire New York, NY : Palgrave Macmillan, 2011. - p. cm.. - (Palgrave studies in professional and organizational discourse).
List of Figures and Tables.
Includes bibliographical references and index..
ISBN 9780230295230ISBN 0230295231
Discourse analysis.Commerce.

The discourse of commercialization : a multi-perspectived analysis
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