| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
a multi-perspectived analysis |
| 作者: |
CrichtonJonathan., |
| 其他團體作者: |
Palgrave Connect (Online service) |
| 出版地: |
Houndmills, Basingstoke, Hampshire New York, NY |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2011 |
| 面頁冊數: |
p. cm. |
| 集叢名: |
Palgrave studies in professional and organizational discourse |
| 標題: |
Discourse analysis. - |
| 標題: |
Commerce. - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230295230An electronic book accessible through the World Wide Web; click for information |
| 摘要註: |
The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment. Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change. |
| ISBN: |
9780230295230electronic bk. |
| ISBN: |
0230295231electronic bk. |
| 內容註: |
List of Figures and Tables Acknowledgements Introduction Why A Multi-Perspectived Approach to Discourse? Framing the Discourse of Commercialization Professional Practice as a Site of Struggle Constructing Communities of Consumption The Role of Macro Actors in Professional Practice Understanding Practice and Informing Change Appendix 1: Diary Coding System Appendix 2: Brochure Coding System. |