| Record Type: |
Electronic resources
: monographic
|
| Author: |
GainesElliot, 1950- |
| Place of Publication: |
New York |
| Published: |
Palgrave Macmillan; |
| Year of Publication: |
2010 |
| Edition: |
1st ed. |
| Description: |
1 online resource (xii, 181 p.) |
| Series: |
Semiotics and popular culture |
| Subject: |
Mass media - Semiotics. - |
| Subject: |
Media literacy. - |
| Subject: |
Semiotics. - |
| Subject: |
Social Science. - |
| Subject: |
SOCIAL SCIENCE - Media Studies. - |
| Online resource: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230115514 |
| Notes: |
Description based on print version record. |
| Summary: |
Media Literacy and Semiotics provides��helpful tools to��guide readers think critically about the meaning of the media��images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment. |
| ISBN: |
9780230115514electronic bk. |
| ISBN: |
0230115519electronic bk. |
| Content Note: |
Media literacy and semiotics The necessary ambiguity of communication Power and proxy in media semiotics Audiences and the semiotics of space Entertainment, culture, ideology, and myth The narrative semiotics of the daily show News, culture, information, and entertainment. |