| 紀錄類型: |
書目-電子資源
: 單行本
|
| 作者: |
GainesElliot, 1950- |
| 出版地: |
New York |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2010 |
| 版本: |
1st ed. |
| 面頁冊數: |
1 online resource (xii, 181 p.) |
| 集叢名: |
Semiotics and popular culture |
| 標題: |
Mass media - Semiotics. - |
| 標題: |
Media literacy. - |
| 標題: |
Semiotics. - |
| 標題: |
Social Science. - |
| 標題: |
SOCIAL SCIENCE - Media Studies. - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230115514 |
| 附註: |
Description based on print version record. |
| 摘要註: |
Media Literacy and Semiotics provides��helpful tools to��guide readers think critically about the meaning of the media��images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment. |
| ISBN: |
9780230115514electronic bk. |
| ISBN: |
0230115519electronic bk. |
| 內容註: |
Media literacy and semiotics The necessary ambiguity of communication Power and proxy in media semiotics Audiences and the semiotics of space Entertainment, culture, ideology, and myth The narrative semiotics of the daily show News, culture, information, and entertainment. |