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Developing new products and services : learning, differentiation, and innovation

Record Type:	Electronic resources : monographic
Title Information:	learning, differentiation, and innovation
Author:	SandersG. Lawrence,
Secondary Intellectual Responsibility:	HuefnerRonald J,
Place of Publication:	New York, N.Y.
Published:	Business Expert Press;
Year of Publication:	2011
Description:	1 online resource (xx, 340 p.)
Series:	Marketing research collection
Subject:	Creative ability in business - Management -
Subject:	Marketing - Decision making -
Subject:	New products - Management -
Subject:	New products - Marketing -
Subject:	Product differentiation -
Online resource:	http://portal.igpublish.com/iglibrary/search/BEPB0000079.htmlBusiness Expert Press electronic resource
ISBN:	9781606492420ebook
ISBN:	9781606492413pbk.
ISBN:	160649242Xebook
ISBN:	1606492411pbk.

Developing new products and services : learning, differentiation, and innovation
Sanders, G. Lawrence

Developing new products and services : learning, differentiation, and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] - New York, N.Y. : Business Expert Press, 2011. - 1 online resource (xx, 340 p.). - (Marketing research collection).
Includes bibliographical references (p. [327]-335) and index.
ISBN 9781606492420ISBN 9781606492413ISBN 160649242XISBN 1606492411
Creative ability in businessMarketingNew productsNew productsProduct differentiation -- Management -- Decision making -- Management -- Marketing

Huefner, Ronald J

Developing new products and services : learning, differentiation, and innovation
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