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Developing new products and services : learning, differentiation, and innovation

紀錄類型:	書目-電子資源 : 單行本
副題名:	learning, differentiation, and innovation
作者:	SandersG. Lawrence,
其他作者:	HuefnerRonald J,
出版地:	New York, N.Y.
出版者:	Business Expert Press;
出版年:	2011
面頁冊數:	1 online resource (xx, 340 p.)
集叢名:	Marketing research collection
標題:	Creative ability in business - Management -
標題:	Marketing - Decision making -
標題:	New products - Management -
標題:	New products - Marketing -
標題:	Product differentiation -
電子資源:	http://portal.igpublish.com/iglibrary/search/BEPB0000079.htmlBusiness Expert Press electronic resource
ISBN:	9781606492420ebook
ISBN:	9781606492413pbk.
ISBN:	160649242Xebook
ISBN:	1606492411pbk.

Developing new products and services : learning, differentiation, and innovation
Sanders, G. Lawrence

Developing new products and services : learning, differentiation, and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] - New York, N.Y. : Business Expert Press, 2011. - 1 online resource (xx, 340 p.). - (Marketing research collection).
Includes bibliographical references (p. [327]-335) and index.
ISBN 9781606492420ISBN 9781606492413ISBN 160649242XISBN 1606492411
Creative ability in businessMarketingNew productsNew productsProduct differentiation -- Management -- Decision making -- Management -- Marketing

Huefner, Ronald J

Developing new products and services : learning, differentiation, and innovation
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