| Record Type: |
Electronic resources
: monographic
|
| Title Information: |
politics and ambivalence in abrand culture |
| Author: |
Banet-WeiserSarah, 1966- |
| Secondary Intellectual Responsibility: |
Project Muse |
| Place of Publication: |
New York, NY |
| Published: |
New York University Press; |
| Year of Publication: |
2012 |
| Description: |
1 online resource (288 p.). |
| Series: |
Critical cultural communication |
| Subject: |
Brand clme products - |
| Online resource: |
http://muse.jhu.edu/books/9780814739372/ |
| Notes: |
Includes bibliographical references and index |
| ISBN: |
9780814739372electronic bk. |
| ISBN: |
0814787134electronic bk. |
| ISBN: |
9780814787137hbk. |
| ISBN: |
9780814787144pbk. |
| ISBN: |
9780814787151ebook |
| Content Note: |
Introduction: branding the authentic -- Branding consumer citizens :gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity: creative cities, street art, and "making your clme sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author |