| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
politics and ambivalence in abrand culture |
| 作者: |
Banet-WeiserSarah, 1966- |
| 其他團體作者: |
Project Muse |
| 出版地: |
New York, NY |
| 出版者: |
New York University Press; |
| 出版年: |
2012 |
| 面頁冊數: |
1 online resource (288 p.). |
| 集叢名: |
Critical cultural communication |
| 標題: |
Brand clme products - |
| 電子資源: |
http://muse.jhu.edu/books/9780814739372/ |
| 附註: |
Includes bibliographical references and index |
| ISBN: |
9780814739372electronic bk. |
| ISBN: |
0814787134electronic bk. |
| ISBN: |
9780814787137hbk. |
| ISBN: |
9780814787144pbk. |
| ISBN: |
9780814787151ebook |
| 內容註: |
Introduction: branding the authentic -- Branding consumer citizens :gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity: creative cities, street art, and "making your clme sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author |