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Global sport marketing : contemporary issues and practice

Record Type:	Language materials, printed : monographic
Title Information:	contemporary issues and practice
Secondary Intellectual Responsibility:	DesbordesMichel.,
Secondary Intellectual Responsibility:	RichelieuAndre.,
Place of Publication:	Abingdon [England]
Published:	Routledge;
Year of Publication:	2012.
Description:	xiv, 194 p.ill. :
Series:	Routledge research in sport business and management
Subject:	Sports - Marketing -
Subject:	Sports and globalization - Cross-cultural studies. -
Subject:	Sports - Economic aspects -
Subject:	Electronic books. -
Online resource:	http://www.tandfebooks.com/isbn/9780203126462
ISBN:	9780203126462e-book : PDF
Content Note:	pt. 1. Management of the brand and its internationalization pt. 2. Events and their experiential dimension.

Global sport marketing : contemporary issues and practice
Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and Andre Richelieu. - Abingdon [England] : Routledge, 2012.. - xiv, 194 p. ; ill.. - (Routledge research in sport business and management).
pt. 1. Management of the brand and its internationalization.
Includes bibliographical references and index..
ISBN 9780203126462
SportsSports and globalizationSportsElectronic books. -- Marketing -- Cross-cultural studies. -- Economic aspects

Desbordes, Michel.

Global sport marketing : contemporary issues and practice
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200 1 $a Global sport marketing $e contemporary issues and practice $f edited by Michel Desbordes and Andre Richelieu.
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210 $a Abingdon [England] $a New York $d 2012. $c Routledge
215 1 $a xiv, 194 p. $c ill.
225 2 $a Routledge research in sport business and management
310 $a Also available in print edition.
320 $a Includes bibliographical references and index.
327 1 $a pt. 1. Management of the brand and its internationalization $a pt. 2. Events and their experiential dimension.
337 $a Mode of access: World Wide Web.
410 0 $1 2001 $a Routledge research in sport business and management
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606 $a Sports and globalization $x Cross-cultural studies. $2 lc $3 376473
606 $a Sports $x Economic aspects $x Cross-cultural studies. $2 lc $3 376474
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702 1 $a Desbordes $b Michel. $3 376470
702 1 $a Richelieu $b Andre. $3 376471
856 7 $2 http $u http://www.tandfebooks.com/isbn/9780203126462

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