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Global sport marketing : contemporary issues and practice

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	contemporary issues and practice
其他作者:	DesbordesMichel.,
其他作者:	RichelieuAndre.,
出版地:	Abingdon [England]
出版者:	Routledge;
出版年:	2012.
面頁冊數:	xiv, 194 p.ill. :
集叢名:	Routledge research in sport business and management
標題:	Sports - Marketing -
標題:	Sports and globalization - Cross-cultural studies. -
標題:	Sports - Economic aspects -
標題:	Electronic books. -
電子資源:	http://www.tandfebooks.com/isbn/9780203126462
ISBN:	9780203126462e-book : PDF
內容註:	pt. 1. Management of the brand and its internationalization pt. 2. Events and their experiential dimension.

Global sport marketing : contemporary issues and practice
Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and Andre Richelieu. - Abingdon [England] : Routledge, 2012.. - xiv, 194 p. ; ill.. - (Routledge research in sport business and management).
pt. 1. Management of the brand and its internationalization.
Includes bibliographical references and index..
ISBN 9780203126462
SportsSports and globalizationSportsElectronic books. -- Marketing -- Cross-cultural studies. -- Economic aspects

Desbordes, Michel.

Global sport marketing : contemporary issues and practice
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