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Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4

Record Type:	Language materials, printed : monographic
Title Information:	from five-year plan to 4x4
Author:	RobertsGraham H.,
Place of Publication:	London
Published:	Routledge, Taylor & Francis Group;
Year of Publication:	2016
Description:	200 p.24 cm.;
Series:	Routledge interpretive marketing research
Subject:	Marketing - Russia (Federation) -
Subject:	Group identity - Russia (Federation) -
Subject:	Consumption (Economics) - Social aspects - Russia (Federation) -
Subject:	Consumers - Russia (Federation) -
Subject:	Branding (Marketing) - Russia (Federation) -
ISBN:	978-0-415-72240-7bound

Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
Roberts, Graham H.

Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4 / Graham H. Roberts - London : Routledge, Taylor & Francis Group, 2016. - 200 p. ; 24 cm.. - (Routledge interpretive marketing research).
Includes bibliographical references (p. 156-192) and index..
ISBN 978-0-415-72240-7
MarketingGroup identityConsumption (Economics)ConsumersBranding (Marketing) -- Social aspects -- Russia (Federation) -- Russia (Federation) -- Russia (Federation) -- Russia (Federation) -- Russia (Federation)

Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
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