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Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	from five-year plan to 4x4
[NT 47261] Author:	RobertsGraham H.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Routledge, Taylor & Francis Group;
[NT 47352] Year of Publication:	2016
[NT 47264] Description:	200 p.24 cm.;
[NT 47298] Series:	Routledge interpretive marketing research
[NT 47266] Subject:	Marketing - Russia (Federation) -
[NT 47266] Subject:	Group identity - Russia (Federation) -
[NT 47266] Subject:	Consumption (Economics) - Social aspects - Russia (Federation) -
[NT 47266] Subject:	Consumers - Russia (Federation) -
[NT 47266] Subject:	Branding (Marketing) - Russia (Federation) -
[NT 50961] ISBN:	978-0-415-72240-7bound

Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
Roberts, Graham H.

Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4 / Graham H. Roberts - London : Routledge, Taylor & Francis Group, 2016. - 200 p. ; 24 cm.. - (Routledge interpretive marketing research).
Includes bibliographical references (p. 156-192) and index..
ISBN 978-0-415-72240-7
MarketingGroup identityConsumption (Economics)ConsumersBranding (Marketing) -- Social aspects -- Russia (Federation) -- Russia (Federation) -- Russia (Federation) -- Russia (Federation) -- Russia (Federation)

Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
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