嶺東科技大學 |

Language: English

Login

Create an account

Back

Switch To: Labeled | MARC Mode | ISBD

Truth in marketing : a theory of claim-evidence relations

Record Type:	Language materials, printed : monographic
Title Information:	a theory of claim-evidence relations
Author:	AnkerThomas Boysen,
Place of Publication:	London
Published:	Routledge, Taylor & Francis Group;
Year of Publication:	2016
Description:	x, 129 p.ill. : 23 cm.;
Series:	Routledge focus on business and management
Subject:	Deceptive advertising. -
Subject:	Marketing - Moral and ethical aspects -
ISBN:	978-1-138-84919-8bound

Truth in marketing : a theory of claim-evidence relations
Anker, Thomas Boysen

Truth in marketing : a theory of claim-evidence relations / Thomas Boysen Anker - London : Routledge, Taylor & Francis Group, 2016. - x, 129 p. ; ill. ; 23 cm.. - (Routledge focus on business and management).
Includes bibliographical references (p. 111-123) and index..
ISBN 978-1-138-84919-8
Deceptive advertising.Marketing -- Moral and ethical aspects

Truth in marketing : a theory of claim-evidence relations
LDR:00594cam0 2200181 450 001 319892
005 20160721091909.0
010 1 $a 978-1-138-84919-8 $b bound $d NT$1670
100 $a 20161230d2016 m y0engy01 b
101 0 $a eng
102 $a gb
105 $a y a 001yy
200 1 $a Truth in marketing $e a theory of claim-evidence relations $f Thomas Boysen Anker
210 $a London $d 2016 $c Routledge, Taylor & Francis Group
215 1 $a x, 129 p. $d 23 cm. $c ill.
225 2 # $a Routledge focus on business and management
320 $a Includes bibliographical references (p. 111-123) and index.
606 # $a Deceptive advertising. $2 lc $3 389310
606 # $a Marketing $x Moral and ethical aspects $2 lc $3 385386
676 $a 174.4
700 1 $a Anker $b Thomas Boysen $3 385384
801 0 $a tw $b 嶺東科技大學圖書館

based on 0 review(s)

Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

359366

總館A區6F

一般流通

一般圖書

174.4 A611

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login