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Truth in marketing : a theory of claim-evidence relations

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a theory of claim-evidence relations
作者:	AnkerThomas Boysen,
出版地:	London
出版者:	Routledge, Taylor & Francis Group;
出版年:	2016
面頁冊數:	x, 129 p.ill. : 23 cm.;
集叢名:	Routledge focus on business and management
標題:	Deceptive advertising. -
標題:	Marketing - Moral and ethical aspects -
ISBN:	978-1-138-84919-8bound

Truth in marketing : a theory of claim-evidence relations
Anker, Thomas Boysen

Truth in marketing : a theory of claim-evidence relations / Thomas Boysen Anker - London : Routledge, Taylor & Francis Group, 2016. - x, 129 p. ; ill. ; 23 cm.. - (Routledge focus on business and management).
Includes bibliographical references (p. 111-123) and index..
ISBN 978-1-138-84919-8
Deceptive advertising.Marketing -- Moral and ethical aspects

Truth in marketing : a theory of claim-evidence relations
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801 0 $a tw $b 嶺東科技大學圖書館

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