| Record Type: |
Language materials, printed
: monographic
|
| Title Information: |
implications for consumer behavior and marketing strategy |
| Author: |
PettinicoGeorge, |
| Alternative Intellectual Responsibility: |
MilneGeorge R., |
| Place of Publication: |
New York, New York |
| Published: |
Business Expert Press; |
| Year of Publication: |
2020 |
| Description: |
xiii, 177 p.ill. : 23 cm.; |
| Series: |
Marketing collection |
| Subject: |
Robotics. - |
| Subject: |
Robots, Industrial. - |
| Subject: |
Technological innovations. - |
| Subject: |
Robotics - |
| Subject: |
Robots, Industrial - |
| Subject: |
Technological innovations - |
| Subject: |
Affective computing. |
| Subject: |
Androids. |
| Subject: |
Artificial intelligence. |
| Subject: |
Consumer behavior. |
| Subject: |
Customer service. |
| Subject: |
Marketing. |
| Subject: |
Robotics. |
| Subject: |
Robots. |
| Summary: |
This book describes what we can expect in terms of robot advances over the next two decades, particularly in the area of human-interactive robots. We provide an in-depth look at how American consumers will react to this dramatic social, economic, and marketplace revolution.Our insights come from national surveys we conducted with over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for acceptable robot roles, robot design, and the optimal marketplace approaches to successful human-robot interactions and, yes, even successful human-robot bonding. This book provides valuable insights for robot manufacturers, companies considering using robots in consumer-facing roles and for consumers themselves who will be increasingly interacting with robots in their everyday lives. If you want to understand our future, you need to understand robots. |
| ISBN: |
978-1-95152-768-6pbk. |
| Content Note: |
Chapter 1. The dawning robot revolution Chapter 2. Robot exposure: in the media and In our midst Chapter 3. Hopes and fears about the robot future Chapter 4. Acceptable robot roles: at home, in the community, at the store Chapter 5. Take two robots and call me in the morning:robots in health care Chapter 6. Reaction to robot design: cute, creepy, and everything in between Chapter 7. Human-robot interactions: will you become BFFs with a robot Chapter 8. Robot manufacturers: profiles and plans Chapter 9. A brave new robot world: implications fo rthe marketplace Appendix A. Studies conducted by authors Appendix B. Sources for current robot capabilities. |