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The coming age of robots : implications for consumer behavior and marketing strategy

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	implications for consumer behavior and marketing strategy
作者:	PettinicoGeorge,
合作者:	MilneGeorge R.,
出版地:	New York, New York
出版者:	Business Expert Press;
出版年:	2020
面頁冊數:	xiii, 177 p.ill. : 23 cm.;
集叢名:	Marketing collection
標題:	Robotics. -
標題:	Robots, Industrial. -
標題:	Technological innovations. -
標題:	Robotics -
標題:	Robots, Industrial -
標題:	Technological innovations -
標題:	Affective computing.
標題:	Androids.
標題:	Artificial intelligence.
標題:	Consumer behavior.
標題:	Customer service.
標題:	Marketing.
標題:	Robotics.
標題:	Robots.
摘要註:	This book describes what we can expect in terms of robot advances over the next two decades, particularly in the area of human-interactive robots. We provide an in-depth look at how American consumers will react to this dramatic social, economic, and marketplace revolution.Our insights come from national surveys we conducted with over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for acceptable robot roles, robot design, and the optimal marketplace approaches to successful human-robot interactions and, yes, even successful human-robot bonding. This book provides valuable insights for robot manufacturers, companies considering using robots in consumer-facing roles and for consumers themselves who will be increasingly interacting with robots in their everyday lives. If you want to understand our future, you need to understand robots.
ISBN:	978-1-95152-768-6pbk.
內容註:	Chapter 1. The dawning robot revolution Chapter 2. Robot exposure: in the media and In our midst Chapter 3. Hopes and fears about the robot future Chapter 4. Acceptable robot roles: at home, in the community, at the store Chapter 5. Take two robots and call me in the morning:robots in health care Chapter 6. Reaction to robot design: cute, creepy, and everything in between Chapter 7. Human-robot interactions: will you become BFFs with a robot Chapter 8. Robot manufacturers: profiles and plans Chapter 9. A brave new robot world: implications fo rthe marketplace Appendix A. Studies conducted by authors Appendix B. Sources for current robot capabilities.

The coming age of robots : implications for consumer behavior and marketing strategy
Pettinico, George

The coming age of robots : implications for consumer behavior and marketing strategy / George Pettinico, George R. Milne - New York, New York : Business Expert Press, 2020. - xiii, 177 p. ; ill. ; 23 cm.. - (Marketing collection).
Chapter 1. The dawning robot revolution.
Includes bibliographical references (p.s [163]-172) and index..
ISBN 978-1-95152-768-6
Robotics.Robots, Industrial.Technological innovations.RoboticsRobots, IndustrialTechnological innovations
Affective computing.Androids.Artificial intelligence.Consumer behavior.Customer service.Marketing.Robotics.Robots.

Milne, George R.

The coming age of robots : implications for consumer behavior and marketing strategy
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