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Place event marketing in the Asia Pacific Region : branding and promotion in cities

Record Type:	Language materials, printed : monographic
Title Information:	branding and promotion in cities
Secondary Intellectual Responsibility:	CudnyWaldemar,
Place of Publication:	Abingdon, Oxon
Published:	Routledge;
Year of Publication:	2021
Description:	xi, 182 p.ill. : 24 cm.;
Series:	Routledge contemporary perspectives on urban growth, innovation and change
Subject:	Special events - Marketing. -
Subject:	Place marketing - Pacific Area. -
Subject:	Economic development - Pacific Area. -
ISBN:	0-367-42354-5bound
ISBN:	978-0-367-42354-4bound

Place event marketing in the Asia Pacific Region : branding and promotion in cities
Place event marketing in the Asia Pacific Region : branding and promotion in cities / edited by Waldemar Cudny - Abingdon, Oxon : Routledge, 2021. - xi, 182 p. ; ill. ; 24 cm.. - (Routledge contemporary perspectives on urban growth, innovation and change).
Includes bibliographical references and index..
ISBN 0-367-42354-5ISBN 978-0-367-42354-4
Special events Place marketing Economic development -- Marketing. -- Pacific Area. -- Pacific Area.

Cudny, Waldemar

Place event marketing in the Asia Pacific Region : branding and promotion in cities
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