| [NT 42944] Record Type: |
[NT 1579] Language materials, printed
: [NT 40817] monographic
|
| [NT 47261] Author: |
WiktorJan W., |
| [NT 47353] Alternative Intellectual Responsibility: |
Sanak-KosmowskaKatarzyna, 1984- |
| [NT 47351] Place of Publication: |
Milton Park, Abingdon, Oxon |
| [NT 47263] Published: |
Routledge; |
| [NT 47352] Year of Publication: |
2021 |
| [NT 47264] Description: |
xix, 210 p. ill. : 24 cm.; |
| [NT 47298] Series: |
Routledge studies in marketing |
| [NT 47266] Subject: |
Internet advertising. - |
| [NT 47266] Subject: |
Information theory. - |
| [NT 50961] ISBN: |
978-0-367-65212-8pbk. |
| [NT 60779] Content Note: |
Theoretical framework: online advertising, information asymmetry,manipulation -- Research results: information asymmetry and the world ofmanipulation in online advertising -- Managerial and theoreticalimplication. |