| Record Type: |
Language materials, printed
: monographic
|
| Author: |
ArensWilliam F., |
| Alternative Intellectual Responsibility: |
BoveeCourtland L., |
| Place of Publication: |
Burr Ridge, Ill. |
| Published: |
Irwin; |
| Year of Publication: |
c1994 |
| Edition: |
5th ed. |
| Description: |
Iv. (various pagings)ill. (some col.) : 29cm.; |
| Series: |
The Irwin series in marketing. |
| Subject: |
Advertising. - |
| Notes: |
Includes bibliographical references and index. |
| ISBN: |
0-256-13412-Xbound |