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Contemporary advertising

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	ArensWilliam F.,
[NT 47353] Alternative Intellectual Responsibility:	BoveeCourtland L.,
[NT 47351] Place of Publication:	Burr Ridge, Ill.
[NT 47263] Published:	Irwin;
[NT 47352] Year of Publication:	c1994
[NT 50960] Edition:	5th ed.
[NT 47264] Description:	Iv. (various pagings)ill. (some col.) : 29cm.;
[NT 47298] Series:	The Irwin series in marketing.
[NT 47266] Subject:	Advertising. -
[NT 47265] Notes:	Includes bibliographical references and index.
[NT 50961] ISBN:	0-256-13412-Xbound

Contemporary advertising
Arens, William F.

Contemporary advertising / William F. Arens, Courtland L. Bovee - 5th ed.. - Burr Ridge, Ill. : Irwin, c1994. - Iv. (various pagings) ; ill. (some col.) ; 29cm.. - (The Irwin series in marketing.).
Includes bibliographical references and index..
ISBN 0-256-13412-X
Advertising.

Bovee, Courtland L.

Contemporary advertising
LDR:00517nam 2200157 450 001 79015
010 1 $a 0-256-13412-X $b bound
100 $a 20100306 1994 0chiy09 e
101 0 $a eng
200 0 $a Contemporary advertising $f William F. Arens, Courtland L. Bovee
205 $a 5th ed.
210 $a Burr Ridge, Ill. $d c1994 $c Irwin
215 1 $a Iv. (various pagings) $c ill. (some col.) $d 29cm.
225 0 # $a The Irwin series in marketing.
300 $a Includes bibliographical references and index.
606 # 1 $a Advertising. $3 33380
676 $a 659.1
700 1 $a Arens $b William F. $3 70852
701 1 $a Bovee $b Courtland L. $3 44501
801 0 $b 嶺東科技大學圖書館

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