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Promotional strategy : managing the marketing communications process

Record Type:	Language materials, printed : monographic
Title Information:	managing the marketing communications process
Author:	EngelJames F.,
Alternative Intellectual Responsibility:	WarshawMartin R.,
Alternative Intellectual Responsibility:	KinnearThomas C.,
Place of Publication:	Homewood, ill.
Published:	Irwin ; Taipei : Hwa-tai;
Year of Publication:	c1987
Edition:	6th ed.
Description:	xvi, 621p.ill. : 24cm.;
Series:	The Irwin series in marketing.
Subject:	Marketing. -
Subject:	Advertising. -
Subject:	Marketing--Management. -
Notes:	Includes index.
ISBN:	0-256-03643-8bound

Promotional strategy : managing the marketing communications process
Engel, James F.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear - 6th ed.. - Homewood, ill. : Irwin ; Taipei : Hwa-tai, c1987. - xvi, 621p. ; ill. ; 24cm.. - (The Irwin series in marketing.).
Includes index..
ISBN 0-256-03643-8
Marketing.Advertising.Marketing--Management.

Warshaw, Martin R.

Promotional strategy : managing the marketing communications process
LDR:00520nam 2200157 450 001 79024
010 1 $a 0-256-03643-8 $b bound
100 $a 20100306 1987 0chiy09 e
101 0 $a eng
200 0 $a Promotional strategy $e managing the marketing communications process $f James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
205 $a 6th ed.
210 $a Homewood, ill. $d c1987 $c Irwin ; Taipei : Hwa-tai
215 1 $a xvi, 621p. $c ill. $d 24cm.
225 0 # $a The Irwin series in marketing.
300 $a Includes index.
606 # 1 $a Marketing. $3 21195
606 # 1 $a Advertising. $3 33380
606 # 1 $a Marketing--Management. $3 70833
676 $a 658.8
700 1 $a Engel $b James F. $3 33378
701 1 $a Warshaw $b Martin R. $3 33379
701 1 $a Kinnear $b Thomas C. $3 33355
801 0 $b 嶺東科技大學圖書館

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658.8 E57 E6

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240011

總館A區6F

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658.8 E57 E6 c.1

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2 records • Pages 1 •
1

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