嶺東科技大學 |

語系: 繁體中文

說明(常見問題)

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Promotional strategy : managing the marketing communications process

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	managing the marketing communications process
作者:	EngelJames F.,
合作者:	WarshawMartin R.,
合作者:	KinnearThomas C.,
出版地:	Homewood, ill.
出版者:	Irwin ; Taipei : Hwa-tai;
出版年:	c1987
版本:	6th ed.
面頁冊數:	xvi, 621p.ill. : 24cm.;
集叢名:	The Irwin series in marketing.
標題:	Marketing. -
標題:	Advertising. -
標題:	Marketing--Management. -
附註:	Includes index.
ISBN:	0-256-03643-8bound

Promotional strategy : managing the marketing communications process
Engel, James F.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear - 6th ed.. - Homewood, ill. : Irwin ; Taipei : Hwa-tai, c1987. - xvi, 621p. ; ill. ; 24cm.. - (The Irwin series in marketing.).
Includes index..
ISBN 0-256-03643-8
Marketing.Advertising.Marketing--Management.

Warshaw, Martin R.

Promotional strategy : managing the marketing communications process
LDR:00520nam 2200157 450 001 79024
010 1 $a 0-256-03643-8 $b bound
100 $a 20100306 1987 0chiy09 e
101 0 $a eng
200 0 $a Promotional strategy $e managing the marketing communications process $f James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
205 $a 6th ed.
210 $a Homewood, ill. $d c1987 $c Irwin ; Taipei : Hwa-tai
215 1 $a xvi, 621p. $c ill. $d 24cm.
225 0 # $a The Irwin series in marketing.
300 $a Includes index.
606 # 1 $a Marketing. $3 21195
606 # 1 $a Advertising. $3 33380
606 # 1 $a Marketing--Management. $3 70833
676 $a 658.8
700 1 $a Engel $b James F. $3 33378
701 1 $a Warshaw $b Martin R. $3 33379
701 1 $a Kinnear $b Thomas C. $3 33355
801 0 $b 嶺東科技大學圖書館

筆 0 讀者評論

館藏

2 筆 • 頁數 1 •
1

典藏地名稱

館藏流通類別

104840

總館A區6F

一般流通

一般圖書

658.8 E57 E6

一般使用(Normal)

在架

0

240011

總館A區6F

一般流通

一般圖書

658.8 E57 E6 c.1

一般使用(Normal)

在架

0

2 筆 • 頁數 1 •
1

評論

新增評論分享你的心得

Export

取書館別

變更密碼

登入