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Marketing management casebook

Record Type:	Language materials, printed : monographic
Author:	DavisRobert T.,
Alternative Intellectual Responsibility:	BoydJr., Harper W.,
Alternative Intellectual Responsibility:	WebsterJr., Frederick E.,
Place of Publication:	Homewood, Ill.
Published:	Richard D. Irwin ; Taipei : Shun Ta Pub.;
Year of Publication:	c1984
Edition:	4th ed.
Description:	xi, 609p.ill. : 23cm.;
Series:	The Irwin series in marketing.
Subject:	Marketing - Management - Case studies. -
Notes:	Includes index.
ISBN:	0-256-03017-0bound

Marketing management casebook
Davis, Robert T.

Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Frederick E. Webster - 4th ed.. - Homewood, Ill. : Richard D. Irwin ; Taipei : Shun Ta Pub., c1984. - xi, 609p. ; ill. ; 23cm.. - (The Irwin series in marketing.).
Includes index..
ISBN 0-256-03017-0
Marketing - Management - Case studies.

Boyd, Jr., Harper W.

Marketing management casebook
LDR:00500nam 2200157 450 001 85140
010 1 $a 0-256-03017-0 $b bound $d NT$300
100 $a 20100306 1984 0chiy09 e
101 0 $a eng
200 0 $a Marketing management casebook $f edited by Robert T. Davis, Harper W. Boyd, Frederick E. Webster
205 $a 4th ed.
210 $a Homewood, Ill. $d c1984 $c Richard D. Irwin ; Taipei : Shun Ta Pub.
215 1 $a xi, 609p. $c ill. $d 23cm.
225 0 # $a The Irwin series in marketing.
300 $a Includes index.
606 # 1 $a Marketing - Management - Case studies. $3 77484
676 $a 658.8
700 1 $a Davis $b Robert T. $4 edited $3 77481
701 1 $a Boyd $b Jr., Harper W. $4 edited $3 77482
701 1 $a Webster $b Jr., Frederick E. $4 edited $3 77483
801 0 $b 嶺東科技大學圖書館

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