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Marketing management casebook
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:
DavisRobert T.,
[NT 47353] Alternative Intellectual Responsibility:
BoydJr., Harper W.,
[NT 47353] Alternative Intellectual Responsibility:
WebsterJr., Frederick E.,
[NT 47351] Place of Publication:
Homewood, Ill.
[NT 47263] Published:
Richard D. Irwin ; Taipei : Shun Ta Pub.;
[NT 47352] Year of Publication:
c1984
[NT 50960] Edition:
4th ed.
[NT 47264] Description:
xi, 609p.ill. : 23cm.;
[NT 47298] Series:
The Irwin series in marketing.
[NT 47266] Subject:
Marketing - Management - Case studies. -
[NT 47265] Notes:
Includes index.
[NT 50961] ISBN:
0-256-03017-0bound
Marketing management casebook
Davis, Robert T.
Marketing management casebook
/ edited by Robert T. Davis, Harper W. Boyd, Frederick E. Webster - 4th ed.. - Homewood, Ill. : Richard D. Irwin ; Taipei : Shun Ta Pub., c1984. - xi, 609p. ; ill. ; 23cm.. - (The Irwin series in marketing.).
Includes index..
ISBN 0-256-03017-0
Marketing - Management - Case studies.
Boyd, Jr., Harper W.
Marketing management casebook
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嶺東科技大學圖書館
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4 [NT 46296] records • [NT 5501] Pages 1 •
1
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[NT 33989] Material type
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[NT 52971] Opac note
[NT 46641] Attachments
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