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Consumer marketing strategies
Record Type:
Language materials, printed : monographic
Place of Publication:
Boston, Mass.
Published:
Harvard Business School Press;
Year of Publication:
1991
Description:
vii, 176p.ill. : 28cm.;
Series:
Harvard business review paperback.
Subject:
Marketing - Management. -
Subject:
Product management. -
Subject:
Commercial products. -
Notes:
Articles reprinted from the Harvard business review.
ISBN:
0-87584-283-6pbk.
Consumer marketing strategies
Consumer marketing strategies
- Boston, Mass. : Harvard Business School Press, 1991. - vii, 176p. ; ill. ; 28cm.. - (Harvard business review paperback.).
Articles reprinted from the Harvard business review.Includes bibliographical references..
ISBN 0-87584-283-6
Marketing - Management.Product management.Commercial products.
Consumer marketing strategies
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vii, 176p.
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ill.
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28cm.
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Harvard business review paperback.
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Articles reprinted from the Harvard business review.
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Includes bibliographical references.
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Marketing - Management.
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Product management.
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