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Marketing challenges : cases and exercises

Record Type:	Language materials, printed : monographic
Title Information:	cases and exercises
Author:	LovelockChristopher H.,
Alternative Intellectual Responsibility:	WeinbergCharles B.,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c1993
Edition:	3rd ed.
Description:	xxxix, 628p.ill. : 24cm.;
Series:	McGraw-Hill series in marketing.
Subject:	Marketing - Case studies. -
Subject:	Marketing - Problems, exercises, etc. -
Notes:	McGraw-Hill international editions.
ISBN:	0-07-112513-2pbk.

Marketing challenges : cases and exercises
Lovelock, Christopher H.

Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg - 3rd ed.. - New York : McGraw-Hill, c1993. - xxxix, 628p. ; ill. ; 24cm.. - (McGraw-Hill series in marketing.).
McGraw-Hill international editions.Includes bibliographical references..
ISBN 0-07-112513-2
Marketing - Case studies.Marketing - Problems, exercises, etc.

Weinberg, Charles B.

Marketing challenges : cases and exercises
LDR:00556nam 2200169 450 001 89952
010 1 $a 0-07-112513-2 $b pbk.
100 $a 20100306 1993 0chiy09 e
101 0 $a eng
200 0 $a Marketing challenges $e cases and exercises $f Christopher H. Lovelock, Charles B. Weinberg
205 $a 3rd ed.
210 $a New York $d c1993 $c McGraw-Hill
215 1 $a xxxix, 628p. $c ill. $d 24cm.
225 0 # $a McGraw-Hill series in marketing.
300 $a McGraw-Hill international editions.
300 $a Includes bibliographical references.
606 # 1 $a Marketing - Case studies. $3 82448
606 # 1 $a Marketing - Problems, exercises, etc. $3 74403
676 $a 658.8
700 1 $a Lovelock $b Christopher H. $3 52703
701 1 $a Weinberg $b Charles B. $3 82447
801 0 $b 嶺東科技大學圖書館

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