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Marketing decisions for new and mature products

Record Type:	Language materials, printed : monographic
Author:	HisrichRobert D.,
Alternative Intellectual Responsibility:	PetersMichael P.,
Place of Publication:	New York
Published:	Macmillan Pub. Co.;
Year of Publication:	c1991
Edition:	2nd ed.
Description:	xiv, 516p.ill. : 24cm.;
Series:	Macmillan series in college marketing.
Subject:	Product management. -
Subject:	New products. -
Notes:	Includes bibliographical referencesand index.
ISBN:	0-675-20647-2bound

Marketing decisions for new and mature products
Hisrich, Robert D.

Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters - 2nd ed.. - New York : Macmillan Pub. Co., c1991. - xiv, 516p. ; ill. ; 24cm.. - (Macmillan series in college marketing.).
Includes bibliographical referencesand index..
ISBN 0-675-20647-2
Product management.New products.

Peters, Michael P.

Marketing decisions for new and mature products
LDR:00526nam 2200157 450 001 89987
010 1 $a 0-675-20647-2 $b bound $d NT$549
100 $a 20100306 1991 0chiy09 e
101 0 $a eng
200 0 $a Marketing decisions for new and mature products $f Robert D. Hisrich, Michael P. Peters
205 $a 2nd ed.
210 $a New York $d c1991 $c Macmillan Pub. Co.
215 1 $a xiv, 516p. $c ill. $d 24cm.
225 0 # $a Macmillan series in college marketing.
300 $a Includes bibliographical referencesand index.
606 # 1 $a Product management. $3 77490
606 # 1 $a New products. $3 71320
676 $a 658.802
700 1 $a Hisrich $b Robert D. $3 82490
701 1 $a Peters $b Michael P. $3 82491
801 0 $b 嶺東科技大學圖書館

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