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Marketing research

Record Type:	Language materials, printed : monographic
Author:	AakerDavid A.,
Alternative Intellectual Responsibility:	DayGeorge S.,
Place of Publication:	New York
Published:	John Wiley & Sons;
Year of Publication:	c1986
Edition:	3rd ed.
Description:	xvi, 677p.ill. : 24cm.;
Series:	Wiley series in marketing.
Subject:	Marketing research. -
Notes:	Includes bibliographical referencesand indexes.
ISBN:	0-471-83875-6bound

Marketing research
Aaker, David A.

Marketing research / David A. Aaker, George S. Day - 3rd ed.. - New York : John Wiley & Sons, c1986. - xvi, 677p. ; ill. ; 24cm.. - (Wiley series in marketing.).
Includes bibliographical referencesand indexes..
ISBN 0-471-83875-6
Marketing research.

Day, George S.

Marketing research
LDR:00471nam 2200157 450 001 90023
010 1 $a 0-471-83875-6 $b bound
100 $a 20100306 1986 0chiy09 e
101 0 $a eng
200 0 $a Marketing research $f David A. Aaker, George S. Day
205 $a 3rd ed.
210 $a New York $d c1986 $c John Wiley & Sons
215 1 $a xvi, 677p. $c ill. $d 24cm.
225 0 # $a Wiley series in marketing.
300 $a Includes bibliographical referencesand indexes.
606 # 1 $a Marketing research. $3 52819
676 $a 658.83
700 1 $a Aaker $b David A. $3 33360
701 1 $a Day $b George S. $3 33318
801 0 $b 嶺東科技大學圖書館

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658.83 A111 E3

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