Aaker, David A.
概要
| 作品: | 16 作品在 16 項出版品 1 種語言 | |
|---|---|---|
書目資訊
Brand asset management : driving profitable growth through your brands
by:
Aaker, David A.; Davis, Scott M.
(書目-語言資料,印刷品)
, [foreword]
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較少的
主題
Marketing - Management.
658.4012
Brand name products.
Technological innovations
Product management - United States.
658.83
Marketing - Mangement.
Brand name products
Strategic planning.
658.827
Branding (Marketing)
658.8
Marketing research.
Brand name products - United States.
Technological innovations.
658.8/27
HD69.B7
Product management.