Aaker, David A.
[NT 60487] Overview
| [NT 60478] Works: | 16 [NT 60520] works in 16 [NT 60521] publications in 1 [NT 60522] languages | |
|---|---|---|
[NT 60480] Titles
Marketing research
[NT 59711] by:
Kumar, V.; Aaker, David A.; Day, George S.
([NT 1579] Language materials, printed)
Brand asset management : driving profitable growth through your brands
[NT 59711] by:
Aaker, David A.; Davis, Scott M.
([NT 1579] Language materials, printed)
, [foreword]
Marketing research
[NT 59711] by:
Aaker, David A.; Kumar, V.; Day, George S.
([NT 1579] Language materials, printed)
Essentials of marketing research
[NT 59711] by:
Kumar, V.; Aaker, David A.; Day, George S.
([NT 1579] Language materials, printed)
Developing business strategies
[NT 59711] by:
Aaker, David A.
([NT 1579] Language materials, printed)
Brand relevance : making competitors irrelevant
[NT 59711] by:
Aaker, David A.
([NT 1579] Language materials, printed)
Marketing research
[NT 59711] by:
Kumar, V.; Aaker, David A.; Day, George S.
([NT 1579] Language materials, printed)
Marketing research
[NT 59711] by:
Day, George S.; Aaker, David A.; Kumar, V.
([NT 1579] Language materials, printed)
Marketing research
[NT 59711] by:
Aaker, David A.; Day, George S.
([NT 1579] Language materials, printed)
Marketing research
[NT 59711] by:
Aaker, David A.; Day, George S.
([NT 1579] Language materials, printed)
Brand relevance : making competitors irrelevant
[NT 59711] by:
Aaker, David A.
([NT 1579] Language materials, printed)
[NT 59779] Show more
[NT 60474] Fewer
[NT 60479] Subjects
Marketing - Management.
658.4012
Brand name products.
Technological innovations
Product management - United States.
658.83
Marketing - Mangement.
Brand name products
Strategic planning.
658.827
Branding (Marketing)
658.8
Marketing research.
Brand name products - United States.
Technological innovations.
658.8/27
HD69.B7
Product management.