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Brand relevance : making competitors irrelevant

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	making competitors irrelevant
[NT 47261] Author:	AakerDavid A.,
[NT 47351] Place of Publication:	San Francisco, CA
[NT 47263] Published:	Jossey-Bass;
[NT 47352] Year of Publication:	c2011
[NT 47264] Description:	xvi, 381 p.ill. : 24 cm.;
[NT 47298] Series:	The Jossey-Bass business & management series
[NT 47266] Subject:	Technological innovations. -
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Brand name products. -
[NT 50961] ISBN:	0-470-61358-0bound
[NT 50961] ISBN:	978-0-470-61358-0bound

Brand relevance : making competitors irrelevant
Aaker, David A.

Brand relevance : making competitors irrelevant / David A. Aaker - San Francisco, CA : Jossey-Bass, c2011. - xvi, 381 p. ; ill. ; 24 cm.. - (The Jossey-Bass business & management series).
Includes bibliographical references and index..
ISBN 0-470-61358-0ISBN 978-0-470-61358-0
Technological innovations.Branding (Marketing)Brand name products.

Brand relevance : making competitors irrelevant
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010 1 $a 978-0-470-61358-0 $b bound $d NT$956
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101 0 $a eng
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200 1 $a Brand relevance $e making competitors irrelevant $f David A. Aaker
210 $a San Francisco, CA $d c2011 $c Jossey-Bass
215 1 $a xvi, 381 p. $c ill. $d 24 cm.
225 0 # $a The Jossey-Bass business & management series
320 $a Includes bibliographical references and index.
410 0 $a Jossey-Bass business & management series.
606 # $a Technological innovations. $3 31286
606 # $a Branding (Marketing) $3 197483
606 # $a Brand name products. $3 89639
676 $a 658.827
700 1 $a Aaker $b David A. $3 33360
801 0 $a tw $b 嶺東科技大學圖書館

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