Aaker, David A.
Overview
| Works: | 16 works in 16 publications in 1 languages | |
|---|---|---|
Titles
Brand asset management : driving profitable growth through your brands
by:
Aaker, David A.; Davis, Scott M.
(Language materials, printed)
, [foreword]
Essentials of marketing research
by:
Kumar, V.; Aaker, David A.; Day, George S.
(Language materials, printed)
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Subjects
Marketing - Management.
658.4012
Brand name products.
Technological innovations
Product management - United States.
658.83
Marketing - Mangement.
Brand name products
Strategic planning.
658.827
Branding (Marketing)
658.8
Marketing research.
Brand name products - United States.
Technological innovations.
658.8/27
HD69.B7
Product management.