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Marketing research

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	AakerDavid A.,
[NT 47353] Alternative Intellectual Responsibility:	KumarV.,
[NT 47353] Alternative Intellectual Responsibility:	DayGeorge S.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	John Wiley ＆Sons, Inc.;
[NT 47352] Year of Publication:	c2004
[NT 50960] Edition:	8th ed.
[NT 47264] Description:	xvii, 774p.ill. : 26cm.;
[NT 47266] Subject:	Marketing research. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-471-45168-1bound

Marketing research
Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day - 8th ed.. - New York : John Wiley ＆Sons, Inc., c2004. - xvii, 774p. ; ill. ; 26cm..
Includes index..
ISBN 0-471-45168-1
Marketing research.

Kumar, V.

Marketing research
LDR:00416nam 2200145 450 001 128391
010 1 $a 0-471-45168-1 $b bound $d NT$1089
100 $a 20100306 2004 0chiy09 e
101 0 $a eng
200 0 $a Marketing research $f David A. Aaker, V. Kumar, George S. Day
205 $a 8th ed.
210 $a New York $d c2004 $c John Wiley ＆Sons, Inc.
215 1 $a xvii, 774p. $c ill. $d 26cm.
300 $a Includes index.
606 # 1 $a Marketing research. $3 52819
676 $a 658.83
700 1 $a Aaker $b David A. $3 33360
701 1 $a Kumar $b V. $3 70838
701 1 $a Day $b George S. $3 33318
801 0 $b 嶺東科技大學圖書館

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