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Lovelock, Christopher

Overview

Works:	3 works in 3 publications in 1 languages

Titles

Principles of service marketing and management by: Lovelock, Christopher; Wright, Lauren (Language materials, printed)

Services marketing : people, technology, strategy by: Lovelock, Christopher; Wirtz, Jochen (Language materials, printed)

Services marketing in Asia : managing people technology and strategy by: Keh, Hean Tat; Wirtz, Jochen; Lovelock, Christopher (Language materials, printed)

Subjects

Service industries - United States - Management. Service industries - United States - Marketing. Professions - Marketing. 658.8 Service industries - Marketing.

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