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Services marketing in Asia : managing people technology and strategy

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	managing people technology and strategy
作者:	LovelockChristopher,
合作者:	WirtzJochen,
合作者:	KehHean Tat,
出版地:	Singapore
出版者:	Prentice Hall;
出版年:	c2002
面頁冊數:	xxi, 706p.ill. : 24cm.;
標題:	Professions - Marketing. -
標題:	Service industries - Marketing. -
附註:	Includes index.
ISBN:	0-13-060566-2pbk.

Services marketing in Asia : managing people technology and strategy
Lovelock, Christopher

Services marketing in Asia : managing people technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh - Singapore : Prentice Hall, c2002. - xxi, 706p. ; ill. ; 24cm..
Includes index..
ISBN 0-13-060566-2
Professions - Marketing.Service industries - Marketing.

Wirtz, Jochen

Services marketing in Asia : managing people technology and strategy
LDR:00448nam 2200133 450 001 113171
010 1 $a 0-13-060566-2 $b pbk. $d NT$1045
100 $a 20100306 2002 0chiy09 e
101 0 $a eng
200 0 $a Services marketing in Asia $e managing people technology and strategy $f Christopher Lovelock, Jochen Wirtz, Hean Tat Keh
210 $a Singapore $d c2002 $c Prentice Hall
215 1 $a xxi, 706p. $c ill. $d 24cm.
300 $a Includes index.
606 # 1 $a Professions - Marketing. $3 109141
606 # 1 $a Service industries - Marketing. $3 52829
676 $a 658.8
700 1 $a Lovelock $b Christopher $3 109098
701 1 $a Wirtz $b Jochen $3 109099
701 1 $a Keh $b Hean Tat $3 109100
801 0 $b 嶺東科技大學圖書館

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